Case Studies & Measurable Results

Problem: The client’s WooCommerce fashion store was taking over 6.8 seconds to load on Pakistani 4G mobile connections due to an unoptimized commercial theme and 38 bloated plugins. High cart abandonment rates were crippling their Facebook Ad campaigns.

Solution: Ali Raza re-engineered the store with a custom lightweight theme, streamlined 1-page checkout with native JazzCash/Easypaisa and Cash-on-Delivery (COD) auto-fill, integrated Trax courier API tracking, and optimized server Redis caching.

Problem: Managing dozens of guest applications per week manually via email and spreadsheets was causing scheduling bottlenecks, lost candidate notes, and delayed interview prep for Pakistan’s leading business podcast.

Solution: Ali built a custom full-stack PHP/Alpine CRM with Google Calendar integration, automated guest status pipelines (Approved, Scheduled, Recorded, Published), and automated email confirmation notifications.

Problem: A Sialkot surgical manufacturer had an obsolete Flash/PHP site from 2012 that failed mobile responsiveness and displayed security warnings to European buyers.

Solution: Created a sleek B2B catalog with over 500 product SKU specification tables, downloadable PDF brochures, a multi-currency Request for Quote (RFQ) basket, and automated WhatsApp export hotline integration.